Barbary Coast Dispensary
As the Director of Marketing at Barbary Coast Dispensary, I played a key role in shaping the brand’s presence. From creating engaging social media content to planning and executing events, I helped drive customer engagement and community outreach. I also managed inventory and contributed to purchasing decisions, ensuring a well-curated selection that met customer demand.
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IG Post: Jay & Silent Bob Meet & Greet
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IG Post: 415 Day
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SF Roots x Barbary Coast
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IG Post: Pride Event
Highsman Brand IG Story
Source Brand IG Story
Women's Weekend IG Story
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Alien Labs Menu/E-Commerce
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Sherbinskis Menu/E-Commerce
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Connected Menu/E-Commerce
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UpNorth Menu/E-Commerce
At Barbary Coast Dispensary, I leveraged a range of applications to optimize marketing, design, and operations. I utilized MailChimp for email marketing, SpringBig for text-based rewards, and Treez alongside METRC for seamless retail and compliance management. My design work was crafted using Adobe Photoshop, Illustrator, and InDesign, while collaboration and task management were streamlined with Slack and Microsoft Office tools. This diverse toolkit allowed me to create impactful marketing campaigns & support efficient retail operations.